For most of my career in marketing, the basic equation was simple: Brands compete for consumers’ attention. We built campaigns to reach people, influence them, persuade them and ultimately get them to buy. Search changed that equation. Social media changed it again. Algorithms changed it further. Now AI is changing something much more fundamental. The […] The post The consumer is still human. The gatekeeper isn’t appeared first on e27.

Betagro has stopped watching from the sidelines. Four years after its family holding company took a slice of Freshket’s Series B, the Thai integrated food giant has taken majority control of the Bangkok-based platform that supplies ingredients to hotels, restaurants and caterers. The deal was made through Betagro Ventures, the company said in a statement […] The post Betagro takes majority stake in Freshket as Thai corporates tighten grip on startups appeared first on e27.

Even after a good meeting with an overseas partner, writing the follow-up email takes thought. What interested them? What did we actually agree to? What still needs to be clarified before we can move forward? Things that seemed clear in conversation can become ambiguous on the page. When several people and organisations are involved, those […] The post How I use AI to keep the details straight in international partnerships appeared first on e27.

Thailand and Cambodia have agreed to dial down the rhetoric and use a hotline between their navy commanders to avoid flashpoints over a vast contested patch of energy-rich seas in the Gulf of Thailand, according to a UN-backed mediation panel at The Hague tasked with helping to settle the dispute between the neighbours. The Southeast Asian countries have also squabbled for decades over the demarcation of their 800km (500-mile) land border, where clashes last year killed scores on both sides and...

Thailand and Cambodia have agreed to dial down the rhetoric and use a hotline between their navy commanders to avoid flashpoints over a vast contested patch of energy-rich seas in the Gulf of Thailand, according to a UN-backed mediation panel at The Hague tasked with helping to settle the dispute between the neighbours. The Southeast Asian countries have also squabbled for decades over the demarcation of their 800km (500-mile) land border, where clashes last year killed scores on both sides and...

Nobody builds a company without picking up thorns. An investor who pushes too hard. A customer who demands everything and pays late. A high performer who leaves damage behind every meeting. Most of that friction is useful. It forces decisions a comfortable company would keep putting off. The hard investor sharpens the plan. The demanding […] The post Every company grows through thorns. Know when one has gone too deep appeared first on e27.