“AI amnesia” is quietly costing Southeast Asian brands their customers

e27 - Sep 17, 2026

A customer in Jakarta spends 20 minutes explaining a billing dispute to a chatbot, gets bounced to a human agent, and has to start the story over from scratch. Multiply that across the millions of AI-mediated conversations happening daily across the region, and you get a sense of the trust deficit quietly building beneath Asia […] The post “AI amnesia” is quietly costing Southeast Asian brands their customers appeared first on e27.

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