AI chats are becoming the new starting point for online shopping

For years, online retail has been organised around a simple assumption: the customer journey begins on a search engine, marketplace, brand website, or app. That assumption is starting to look dated. A new Salesforce report suggests that more shoppers are now beginning with a question to an AI system, whether through ChatGPT-style assistants built on […] The post AI chats are becoming the new starting point for online shopping appeared first on e27.