ShopBack’s Justin Lee on why it let Meta’s Muse in while Amazon shut the door
Nov 11, 2026
When Meta switched on Muse in Singapore last month, ShopBack was one of eight launch connectors the agent could plug into. In the US, Amazon had taken a different view. It blocked Muse within 12 days of launch, complaining in part that an agent shopping for a customer bypasses the personalisation built into its store. […] The post ShopBack’s Justin Lee on why it let Meta’s Muse in while Amazon shut the door appeared first on e27.
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