Southeast Asian live streamers hustle to fuel booming e-commerce sales
Nov 11, 2026
In a makeshift studio inside his public housing flat in Singapore, Shane Soh stands before his smartphone, running his fingers through a towel as he extols its softness to viewers watching his live stream. A ring light illuminates his face while more than a dozen other products sit on a shelf behind him, waiting for their moment on camera. “Don’t just buy one towel today, but get bedsheets as well. It’s perfect for Hari Raya or Christmas, and the thread count is 1,800 … It’s the best kind of...
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