Southeast Asia’s sellers spent a decade learning to sell to people. Now they have to sell to AI

In February 2026, Sea Limited struck a partnership with Google on “agentic shopping prototypes.” By June, Shopee had become the first Southeast Asian e-commerce platform built directly into ChatGPT, live across Indonesia, Malaysia, the Philippines, Singapore, Thailand, Taiwan and Vietnam. Lazada, meanwhile, built its own AI shopping agent, Lazzie, running on Alibaba’s Qwen model, and credits […] The post Southeast Asia’s sellers spent a decade learning to sell to people. Now they have to sell to AI appeared first on e27.