Vietnam’s shoppers are asking AI first, but Google still gets the last word
Oct 12, 2026
Before a Vietnamese shopper adds anything to a cart these days, there is a good chance a chatbot has been consulted. As many as 62 per cent of Vietnamese buyers use AI, including generative AI, to research purchases before they buy, according to a new survey by Ho Chi Minh City-based market research firm Q&Me. […] The post Vietnam’s shoppers are asking AI first, but Google still gets the last word appeared first on e27.
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