Your ESOP is a fundraising document. Most founders treat it as a HR perk

e27 - Oct 16, 2026

Almost every founder I meet reaches the same conclusion at roughly the same moment. You cannot outbid a funded competitor on salary, so you give people a stake in the outcome instead. The logic is sound. Equity turns salary-limited hires into owners and aligns the people doing the work with the value they create. Then […] The post Your ESOP is a fundraising document. Most founders treat it as a HR perk appeared first on e27.

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